A practical framework for turning shared values into everyday choices, behaviours and results
Some organisations already have values. Others need to define them. In both cases, the real challenge is making them clear enough to guide behaviour, decisions and collaboration in everyday work.
When values remain abstract, people interpret them differently — a pattern well documented in research on how values statements can do more harm than good when left undefined. That creates inconsistency across teams, mixed signals from leaders and confusion about what good looks like in practice.
As part of our culture consulting, we use a practical framework developed by Unite Consulting to help leaders and teams define what their values mean in their own context, where tensions sit, and how values can be translated into clear behaviours, priorities and ways of working.

Typical outputs
- Shared understanding of the values that matter most
- Clear behavioural anchors for leaders and teams
- Agreement on how values should guide decisions and collaboration
- Greater consistency and coherence across teams, functions and geographies
- Practical actions to embed values into daily work

Identify the values that matter most in the current context.

Translate values into clear behaviours and expectations.

Build agreement across leaders and teams on how the values should guide everyday decisions and collaborations

Build values into routines, leadership and everyday decisions..
Why this works
It turns values from broad statements into practical guidance for behaviour, collaboration and execution.
What we do in practice
• Clarify which values matter most in the current context
• Translate broad values into concrete behaviours and leadership expectations
• Surface differences in interpretation across functions, teams or countries
• Turn values into practical anchors for decisions, feedback and follow through
Value Workshop
A focused workshop to create clarity, practical insight and immediate actions.
Price
Half day DKK 16,000
Full day DKK 25,000
For the whole team, not per person
Values to Behaviour
A structured process that creates time for reflection, broader involvement and stronger implementation across the organisation.
